Users will soon have a fresh option that permits them to reduce the quantity of AI-made content appearing in their feeds. This step comes as the service disclosed that it presently contains over 1 bn AI videos.
Trial and Implementation
This change is being tested over the next few weeks before a widespread rollout. This shift coincides with a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a term for inferior, factory-style content that is often absurd or surreal.
Based on user feedback that numerous viewers like content created using AI tools, ranging from digital art to educational videos, and we want to provide users the option to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its network tagged as artificially created. In total, more than 100 million media items are added to the app each day, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the level of AI content they view by opening the topic control option in the application and picking the AI content topic. Additional categories that can already be adjusted under the tool cover news, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules mandate creators to identify lifelike AI-made content, and it bans malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the service will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This action is intended to stop users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for specialists and institutions to develop educational content about using AI responsibly. This project will assist non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, following controversy over intentions to lay off a large number of content moderators in the UK. The company is set to cut hundreds of positions in its user protection division in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it has to be seen by humans. The company announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
